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AUTOMOTIVE FAMILY CONTINUES SUCCESSFUL LEGACY

Fletcher "Ted" Jones presides over one of the most successful luxury automobile dealer groups in the United States. Ted has been credited with pioneering a revolutionary approach in which "guests" not "customers" are treated with the same level of service you would expect from a five-star hotel. The son of an industry legend, Fletcher Jones Senior, Ted manages an automotive retail empire that spans four states and nineteen dealerships.
Fletcher "Ted" Jones - Fletcher Jones Motorcars - Newport Beach - 1982 | |
Today those dealerships include 9 different franchises stretching across the United States from Chicago, IL to Honolulu, Hawaii.
While Ted has set new standards for excellence in the industry, his winning formula can be traced back to a family legacy that dates back more than 50 years to the post-World War II landscape of Southern California. It all started in 1946, when Fletcher Jones Senior met a man on a golf course who would forever change his destiny. Impressed by how successful the man had become by selling cars, the USC student decided to switch gears from being a law student to becoming an entrepreneur in the burgeoning automotive retail industry. After scraping together $1,200 -- a veritable fortune in those days -- Jones Sr. opened a modest used car lot in downtown Los Angeles and sold his first vehicle for $70. He went on to open his first new car dealership and earned his first taste of success by selling American vehicles.
To spread the word quickly, Jones Senior tried using TV and newspaper advertising, featuring himself as the spokesperson. The personal approach turned out to be very effective and inspired a formula
Ted still follows, today. Over the next 15 years, Jones Sr. expanded his operations and opened an array of new dealerships located throughout Southern California, Phoenix and Las Vegas.
It was in the mid-1960s Jones Sr. gave his son, Fletcher, (who went by the name Ted) to distinguish himself from his father, his first job in the business. Jones worked in a wide array of entry-level positions, ranging from sweeping the facility's floors and working in the parts departments before advancing into sales and management positions. With his father's guidance, Jones, opened his own dealership in the city of Whittier. Within a few years, the decision to sell the fuel-efficient cars would prove fortuitous, as the oil crisis required Americans to look for more fuel-efficient vehicles.
Not wanting to put too much emphasis on one brand, Ted began opening additional dealerships that offered both domestic and import vehicles, and soon operated a stable of eight locations from Southern California to Las Vegas. He managed them jointly with his father until 1994, when at the age of 76, Fletcher Jones Senior passed away.
By the early 1990s, Ted Jones had a clear vision of the expansion he wanted his business to take, and in 1991, he purchased a bankrupt luxury auto dealership in the affluent community of Newport Beach. He went on to create one of the nation's largest Imported Car center. After implementing his innovative ideas to maximize sales, client amenities and improved customer service, Ted has applied the same successful business principles to all of the dealerships that make up the Fletcher Jones Fine Family of Dealerships, today.
To carry on the tradition, Ted's son Fletcher Jones III began in high school learning the business from the service floor up. Now, many years later, with his father's guidance, he is working to bring his own personal insights and contributions to insure a long lasting legacy of integrity and innovation while continuing the family legacy in the automotive retail business.
744 Ala Moana Boulevard
Honolulu, HI 96813