Land Rover took the world by storm with the Range Rover Evoque, and now they're looking to unseat even that car with their new DC100 concept. Rumors have been swirling about this next-generation Defender for months now, and the automaker arrived at the New York Auto Show with yet another version of this expedition-minded concept. Does that mean we're one step closer to a production version? We certainly hope so!

Here's how Land Rover sees it: they can take a classic, like the Defender, and turn it into a whole family of vehicles. When it does go into production sometime before 2014, the company predicts that it will have a life cycle of at least 20 years. Land Rover Chief John Edwards explains, "The leisure market is huge. We get a very significant share of the premium SUV market the BMW and Porsche compete in, but the leisure segment is bigger, it's growing and our share is smaller. Our ambition is to grow here."¹

If it does turn into a family of vehicles, it will include a pickup truck, a crew-cab and a utility SUV in the very least. All will be built on different chassis with different body styling. He also says of the $30,000-$40,000 vehicle that "functional, durable and affordable are central to our thoughts. The engineers and designers are really getting engaged."²

Jaguar/Land Rover Honolulu is certainly excited - so be sure to stay tuned with us to learn more about it as we get closer to a production model, and eventually a new arrival in our showroom. Feel free to stop by in the meantime, though! We're located at 744 Ala Moana Blvd Honolulu, HI 96813, and a member of our team is always happy to give you a tour of the entire Land Rover lineup and answer any of your questions about trim levels, specs, and financing.

Source: ^{1, 2} http://www.insideline.com/land-rover/defender/future-defender-could-be-land-rovers-best-seller.html