Jaguar has made a huge decision. The Brittish automaker has ruled to skip the North American International Auto Show in Detroit, Michigan and head straight to the New Dheli AutoExpo.
No, Jaguar is not snubbing the U.S. market. Jaguar, spokesman, Stuart Schorr affirms, "Jaguar...recognizes the Detroit Show is a world-class exhibition, but for 2012 we will not exhibit there."1
Considering, Jaguar is owned by Indian company Tata, has been experiencing robust market growth in India, and already showcased the new Jaguar C-X16 in L.A; the decision really makes perfect sense. No need to read between the lines.
The model Jaguar is expected to debut at the New Dheli AutoExpo? They're planning to take the same aforementioned Jaguar C-X16. Their sister company Land Rover, who will also be skipping Detroit and heading directly to New Dehli, will be showing the DC 100, and DC100 sport SUV. Both models, as you might remember, just debuted at the Las Angeles Motor Show alongside the Jaguar CX-16.
Interested in learning more about Jaguar - from market strategy to new Jaguar debuts, advancements in technology to philanthropy? Stay tuned. Jaguar/Land Rover Honolulu, located at 744 Ala Moana Boulevard is dedicated to keeping you informed. And remember, you're always welcome to come down and take the JaguarXK or Jaguar XJ for a test drive.